“True success – financial, personal, and professional – lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency.”

Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are. Hustle is it.

The best marketing strategy ever: CARE

Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

Storytelling is by far the most underrated skill in business.

For business, our internet love affair was a gift from the gods.

Skills are cheap. Passion is priceless.

I influence anybody who is able to get through the chaos of my first impression.

Make every decision based on your last years of life instead of your next 10.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Social media is not a fad because it’s human.

Company culture is the backbone of any successful organization.

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

Company culture is a religion, not a sermon.

Content is king, but marketing is queen, and runs the household.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

When we see others beginning to live their authentic selves, it drives us crazy if we have not lived out our own.

You taught me how to be kind, generous, honest, truthful, trustworthy, authentic, by simply being yourself.

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.

Passion will always move you in the direction of your authentic self.

People around the world, they want the authentic Starbucks experience.

Whenever you feel authentic and genuine, you are headed in the right direction.

We’re so used to presenting ourselves and getting approval according to our achievements that it’s difficult to be authentic and trust that we’ll be accepted just as we are.