“Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.”

Skills are cheap. Passion is priceless.

I influence anybody who is able to get through the chaos of my first impression.

Make every decision based on your last years of life instead of your next 10.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

Social media is not a fad because it’s human.

Company culture is the backbone of any successful organization.

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

Company culture is a religion, not a sermon.

Content is king, but marketing is queen, and runs the household.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.

Word of mouth works now, much more than ever. @-reply every single person.

Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.

If people say you shouldn’t pursue business around your passion they are haters. Don’t believe them.

When a great man has some one object in view to be achieved in a given time, it may be absolutely necessary for him to walk out of all the common roads.

Exposure and attention make a work famous – the more you talk about it, the more attention it gets, the more validity it achieves.

The conquest of fear yields the courage of life. That is the cardinal initiation of every heroic adventure– fearlessness and achievement.

Don’t worry about looking good – worry about achieving your goals.

Leaders of men are later remembered less for the usefulness of what they have achieved than for the sweep of their endeavors.

The first step to achieving your goal, is to take a moment to respect your goal. Know what it means to you to achieve it.

God is always more interested in why we do something than in what we do. Attitudes count more than achievements.

My biggest goal in life will be achieved when I have a family, when I have my own kids that I can raise myself and bring up based on what I know. I always think it’s the wildest idea – raising a whole, entire human is insane to me, and I’ve always wanted kids.