“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”

The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It’s in the blood.

Company culture is a religion, not a sermon.

Content is king, but marketing is queen, and runs the household.

On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

It’s still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer’s buying habits could be huge.

Word of mouth works now, much more than ever. @-reply every single person.

Storytelling is the game. It’s what we all do. It’s why Nike is Nike, it’s why Apple is Apple, it’s why Walt Disney built Disney World and it’s why Vince McMahon makes a billion dollars.

Your story isn’t powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.

If people say you shouldn’t pursue business around your passion they are haters. Don’t believe them.

People are chasing cash, not happiness. When you chase money, you’re going to lose. You’re just going to. Even if you get the money, you’re not going to be happy.

No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.

Love your family, work super hard, live your passion.

You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!

The person who can dominate during rough times is the person who can dominate, period.

I have no understanding as to why you wouldn’t try to make what you’re passionate about work for you.