“It’s insane to me to ask anybody to be what they’re not. Know what you know the best, love the most. That’s always going to be the answer to the thing that you have the best shot at winning at.”

It’s not how many followers you have, it’s how many care. It’s not width, it’s depth. It’s not how many impressions you get, it’s how much attention you get.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

Hustling is putting every minute and all your effort into achieving the goal at hand.

I always say that the real success of Wine Library wasn’t due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.

No relationships should be taken for granted. They are what life is all about, the whole point. How we cultivate our relationships is often the greatest determinant of the type of life we get to live.

Market like the year you are in.

True success – financial, personal, and professional – lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercely about the big and the small stuff. In valuing legacy over currency.

The truth is that finding happiness in what you do every day is so imperative.

Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are. Hustle is it.

The best marketing strategy ever: CARE

Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.

Storytelling is by far the most underrated skill in business.

For business, our internet love affair was a gift from the gods.

Skills are cheap. Passion is priceless.

I influence anybody who is able to get through the chaos of my first impression.

Make every decision based on your last years of life instead of your next 10.

Never back down from a real challenge. They give the best lessons in life.

I believe we need to attract a new generation of the best and brightest to public service and I believe that government can be a source of inspiration, not degradation.

There would be no debate about who was the best footballer the world had ever seen – me or Pele. Everyone would say me.

The best way to judge a life is to ask yourself, “Did I make the best use of the time I had?

You know it’s going to hell when the best rapper out there is white and the best golfer is black.

You got to believe in yourself. Hell, I believe I’m the best-looking guy in the world and I might be right.

You always want to win. That is why you play tennis, because you love the sport and try to be the best you can at it.

The best picture is around the corner. Like prosperity.