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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

There is only one valid definition of business purpose: to create a customer.
PETER DRUCKER

Business Creation Customer Purpose
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
PETER DRUCKER

Action Deep Inspirational Quiet Reflection
When a subject becomes totally obsolete we make it a required course.
PETER DRUCKER

Education Important
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People
The best way to predict your future is to create it.
PETER DRUCKER

Best Creation Future Yourself
It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
PETER DRUCKER

Excellence Improvement
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
PETER DRUCKER

Greatness Quite
You should not change yourself, but create yourself, that mean build around your strengths and removing bad habits
PETER DRUCKER

Bad Change Creation Habit Strength Yourself
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
Effective executives know that their subordinates are paid to perform and not to please their superiors.
PETER DRUCKER

Job Pay
People who don’t take risks generally make about two big mistakes a year.
PETER DRUCKER

Mistake People Risk
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.
PETER DRUCKER

Secret Time Worth
Managing yourself requires taking responsibility for relationships.
PETER DRUCKER

Relationship Responsibility Yourself

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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Popular Authors

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