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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
PETER DRUCKER

Excellence Improvement
It is more productive to convert an opportunity into results than to solve a problem – which only restores the equilibrium of yesterday.
PETER DRUCKER

Opportunity Problem Result
The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.
PETER DRUCKER

Commitment Failure Man Mistake Oneself Phone Safety Trust
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People
Efficiency is doing the thing right. Effectiveness is doing the right thing.
PETER DRUCKER

Efficient Moral Right
Plans are only good intentions unless they immediately degenerate into hard work.
PETER DRUCKER

Goodness Planning
Effectiveness must be learned.
PETER DRUCKER

Learning One Liner
Rank does not confer privilege or give power. It imposes responsibility.
PETER DRUCKER

Power Privilege Responsibility
Plan, organize, integrate, motivate, and measure.
PETER DRUCKER

Integrity Motivational Planning
A man should never be appointed to a managerial position if his vision focuses on people’s weaknesses rather than on their strengths. The man who always knows exactly what people cannot do, but never sees anything they can do, will undermine the spirit of his organization.
PETER DRUCKER

Focus Man People Spirit Strength Vision Weakness
There is only one valid definition of business purpose: to create a customer.
PETER DRUCKER

Business Creation Customer Purpose
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering
A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.
PETER DRUCKER

Business Excitement
Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
PETER DRUCKER

Entrepreneur Risk
So much of what we call management consists in making it difficult for people to work.
PETER DRUCKER

Difficult People
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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Popular Authors

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