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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

There is no such thing as a good man. Good for what? is the question.
PETER DRUCKER

Goodness Man Philosophy
A decision without an alternative is a desperate gambler’s throw.
PETER DRUCKER

Choice Decision
What’s measured improves.
PETER DRUCKER

Improvement One Liner
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
The first rule in decision-making is that one does not make a decision unless there is disagreement.
PETER DRUCKER

Decision Oneself Rule
Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
PETER DRUCKER

Imagination Intelligence Result
Effectiveness must be learned.
PETER DRUCKER

Learning One Liner
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People
The problem in my life and other people’s lives is not the absence of knowing what to do but the absence of doing it.
PETER DRUCKER

Absence Life People Problem
Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.
PETER DRUCKER

Knowledge Strength Success Value
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
PETER DRUCKER

Greatness Quite
The purpose of business is to create and keep a customer.
PETER DRUCKER

Business Creation Customer Purpose
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKER

Customer Himself Understand
Plans are only good intentions unless they immediately degenerate into hard work.
PETER DRUCKER

Goodness Planning

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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