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Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.

Lewis Howes

Everyone can benefit from seeing smart marketing.
LEWIS HOWES

Benefit Marketing See Smart
Yes, it’s important to make things great, and you can certainly do this by upgrading over time, but good and profitable is better than perfect and never done.
LEWIS HOWES

Better Goodness Greatness Important Perfection Profit Time Yourself
The more confident you are, the less doubt you will have, and the more likely your success will be.
LEWIS HOWES

Confidence Doubt Success Yourself
Becoming an authority in your industry can be a great way to promote your business and help you better serve your clients.
LEWIS HOWES

Authority Greatness Industry Promotion Service Way Yourself
If you can’t be present when the time comes, then you may miss the opportunity.
LEWIS HOWES

Missing Opportunity Present Time Yourself
I often speak publicly, and when I do, I also get to listen to other presenters. The most memorable are the ones that hit an emotional chord with a tight story and a punch line. No fluff. Keep it creative and concise. Greatness exists in quality, not quantity.
LEWIS HOWES

Existence Greatness Listening Myself Present Public Quality Quantity Talk
Chasing profits and building a long-term profit model are two different things.
LEWIS HOWES

Build Different Modeling Profit
If you don’t have the confidence to own the worth of your brand and share it unapologetically, you won’t make a massive impact.
LEWIS HOWES

Apology Brand Confidence Impact Share Worth Yourself
One of my favorite things about being the host of ‘The School of Greatness’ is that I get to learn from the best minds in the world about stuff I am fascinated by.
LEWIS HOWES

Best Fascinate Interest Learning Mindset Myself Show World
It took a lot of time and constant feedback to realize what wasn’t working in my life, and it will be an ongoing journey until the day I die.
LEWIS HOWES

Day Death Journey Life Myself Time Work
Having a story is what people connect with, but the story alone doesn’t allow you to achieve greatness and results. It’s the day-to-day consistency of providing value to your audience.
LEWIS HOWES

Alone Audience Connection People Result Story Value
The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.
LEWIS HOWES

Authentic Brand Failure Important People Relate Story Surprise Yourself
Social media is not the place to work out your problems with people.
LEWIS HOWES

People Place Problem Social Media Work Yourself
It’s almost always easier to sell to an existing customer base than to find a new one.
LEWIS HOWES

Customer Easy Existence Oneself
Every great leader knows that his or her role comes with responsibility for those who follow him or her, and in ensuring they provide value in return for their loyalty.
LEWIS HOWES

Greatness Leadership Loyalty Responsibility Return Role Value Yourself
I think I just care about people, and I have a mission to support them to succeed.
LEWIS HOWES

Care Mission Myself People Success Support Thinking

Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.

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Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.

Related Topics

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