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It’s almost always easier to sell to an existing customer base than to find a new one.

Lewis Howes

As funny as some photos can be, think twice about allowing yourself to be tagged in questionable photos.
LEWIS HOWES

Funny Photograph Question Thinking
Social media is not the place to work out your problems with people.
LEWIS HOWES

People Place Problem Social Media Work Yourself
It can be easy to become ‘friends’ or ‘connected’ with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.
LEWIS HOWES

Business Connection Easy Friendship Realtionship Reward Social Media Strategy
The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.
LEWIS HOWES

Authentic Brand Failure Important People Relate Story Surprise Yourself
Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers.
LEWIS HOWES

Business Criticism Cultivate Decision Focus Oneself Opportunity Social Media
Effective networking isn’t a result of luck – it requires hard work and persistence.
LEWIS HOWES

Hard Work Luck Persistence Result
Becoming an authority in your industry can be a great way to promote your business and help you better serve your clients.
LEWIS HOWES

Authority Greatness Industry Promotion Service Way Yourself
One of the most powerful networking practices is to provide immediate value to a new connection. This means the moment you identify a way to help someone, take action.
LEWIS HOWES

Action Connection Powerful Practice Value
The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines.
LEWIS HOWES

Ability Business Greatness Oneself Opportunity Success
No matter how much you plan and prepare, things can still go wrong.
LEWIS HOWES

Planning Prediction Preparation Wrong Yourself
If you don’t have the confidence to own the worth of your brand and share it unapologetically, you won’t make a massive impact.
LEWIS HOWES

Apology Brand Confidence Impact Share Worth Yourself
One of my favorite things about being the host of ‘The School of Greatness’ is that I get to learn from the best minds in the world about stuff I am fascinated by.
LEWIS HOWES

Best Fascinate Interest Learning Mindset Myself Show World
I have learned that champions aren’t just born; champions can be made when they embrace and commit to life-changing positive habits.
LEWIS HOWES

Born Champion Change Habit Learning Life Positive
When it comes to nurturing professional relationships and developing a community, LinkedIn is one of the best resources.
LEWIS HOWES

Best Community Development Professional Relationship Resource
Giving customers and prospects a glimpse into the entrepreneur’s life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
LEWIS HOWES

Brand Customer Entrepreneur Mindset Prospect Relationship
It’s almost always easier to sell to an existing customer base than to find a new one.
LEWIS HOWES

Customer Easy Existence Oneself
We all know a lot about something. We all have a passion about something.
LEWIS HOWES

Information Knowledge Passion Worth
If you can’t be present when the time comes, then you may miss the opportunity.
LEWIS HOWES

Missing Opportunity Present Time Yourself
Chasing profits and building a long-term profit model are two different things.
LEWIS HOWES

Build Different Modeling Profit
Goal setting should be part of your daily and weekly routines and should not be based on a calendar year or month.
LEWIS HOWES

Aim Goal Schedule Yourself
Sleep might be the most important aspect of building a great business, and having a high-performing body.
LEWIS HOWES

Body Build Business Greatness Important Performance Sleep
The more content you share, the more opportunity people have to see it and engage with it.
LEWIS HOWES

Content Engagement Opportunity People Share
I think I just care about people, and I have a mission to support them to succeed.
LEWIS HOWES

Care Mission Myself People Success Support Thinking
Being a lifestyle entrepreneur is about building a business around your lifestyle rather than a lifestyle around your business. You need to figure out what your ideal lifestyle is first.
LEWIS HOWES

Build Business Entrepreneur Ideal Life Style Yourself
If you don’t want to live a life where you go to a job every day just so you can enjoy your weekends and get two weeks of vacation every year, then don’t do it.
LEWIS HOWES

Job Life Live Time Vacation Yourself
The more confident you are, the less doubt you will have, and the more likely your success will be.
LEWIS HOWES

Confidence Doubt Success Yourself
Having a story is what people connect with, but the story alone doesn’t allow you to achieve greatness and results. It’s the day-to-day consistency of providing value to your audience.
LEWIS HOWES

Alone Audience Connection People Result Story Value

It’s almost always easier to sell to an existing customer base than to find a new one.

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It’s almost always easier to sell to an existing customer base than to find a new one.

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