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Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

Lewis Howes

The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people know the struggle behind your brand – the failures and mistakes – and how you got through them is really important.
LEWIS HOWES

Authentic Brand Failure Important People Relate Story Surprise Yourself
Becoming an authority in your industry can be a great way to promote your business and help you better serve your clients.
LEWIS HOWES

Authority Greatness Industry Promotion Service Way Yourself
Each day, we have the opportunity to learn something new, apologize for our mistakes, and become better.
LEWIS HOWES

Apologize Better Inspirational Learning Mistake Motivational Opportunity
If you don’t want to live a life where you go to a job every day just so you can enjoy your weekends and get two weeks of vacation every year, then don’t do it.
LEWIS HOWES

Job Life Live Time Vacation Yourself
Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers.
LEWIS HOWES

Business Criticism Cultivate Decision Focus Oneself Opportunity Social Media
The world is awaiting your gift – all you have to do is show up with the right intention!
LEWIS HOWES

Gift Intention Right Wait World Worth Yourself
If something catches your attention, it’s probably going to catch the attention of others, too.
LEWIS HOWES

Attention Catch Inspirational Motivational Yourself
I think I just care about people, and I have a mission to support them to succeed.
LEWIS HOWES

Care Mission Myself People Success Support Thinking
You can manage your energy – just slow down and be.
LEWIS HOWES

Energy Management Rest Slow Yourself
Unfortunately, the higher you climb in social media, the more people will want to throw stones at you. But don’t retaliate publicly.
LEWIS HOWES

People Public Social Media Stone
I believe passion is the sword of love that pierces through the wall of fears that hold us back.
LEWIS HOWES

Believe Fear Hold Love Myself Passion
One of my favorite things about being the host of ‘The School of Greatness’ is that I get to learn from the best minds in the world about stuff I am fascinated by.
LEWIS HOWES

Best Fascinate Interest Learning Mindset Myself Show World
I have learned that champions aren’t just born; champions can be made when they embrace and commit to life-changing positive habits.
LEWIS HOWES

Born Champion Change Habit Learning Life Positive
There’s no way to become great overnight, but in the marathon of success, it takes a lot of intention to see you through each day of the journey.
LEWIS HOWES

Greatness Journey Night See Success Yourself
It’s almost always easier to sell to an existing customer base than to find a new one.
LEWIS HOWES

Customer Easy Existence Oneself
We all know a lot about something. We all have a passion about something.
LEWIS HOWES

Information Knowledge Passion Worth

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

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Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

Related Topics

Popular Authors

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