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Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.

Peter Drucker

1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result
The purpose of business is to create and keep a customer.
PETER DRUCKER

Business Creation Customer Purpose
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
PETER DRUCKER

Greatness Quite Wasted Time
Plan, organize, integrate, motivate, and measure.
PETER DRUCKER

Integrity Motivational Planning
A manager is responsible for the application and performance of knowledge.
PETER DRUCKER

Knowledge Responsible
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People
The first rule in decision-making is that one does not make a decision unless there is disagreement.
PETER DRUCKER

Decision Oneself Rule
Whenever you see a successful business, someone once made a courageous decision.
PETER DRUCKER

Courage Decision See Success Yourself
The computer is a moron.
PETER DRUCKER

Stupidity Technology
Rank does not confer privilege or give power. It imposes responsibility.
PETER DRUCKER

Power Privilege Responsibility
Effective executives know that their subordinates are paid to perform and not to please their superiors.
PETER DRUCKER

Job Pay
If you want something new, you have to stop doing something old.
PETER DRUCKER

Inspirational Stop Yourself
The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
PETER DRUCKER

Danger Result True Wrong
Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.
PETER DRUCKER

Entrepreneur Risk
Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.
PETER DRUCKER

Action Deep Inspirational Quiet Reflection
The problem in my life and other people’s lives is not the absence of knowing what to do but the absence of doing it.
PETER DRUCKER

Absence Life People Problem
A decision without an alternative is a desperate gambler’s throw.
PETER DRUCKER

Choice Decision
Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
PETER DRUCKER

Imagination Intelligence Result
It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
PETER DRUCKER

Excellence Improvement
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
The most important thing in communication is to hear what isn’t being said.
PETER DRUCKER

Communication Deep Important
Unless commitment is made, there are only promises and hopes; but no plans.
PETER DRUCKER

Commitment Hope Planning Promise
A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.
PETER DRUCKER

Business Excitement
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
PETER DRUCKER

Drive Future Light Night Road
If there is any one secret of effectiveness, it is concentration. Effective executives do first things first and they do one thing at a time.
PETER DRUCKER

Secret Time Worth
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
Keep your eye on the task, not on yourself. The task matters, and you are a servant.
PETER DRUCKER

Eyes Job Yourself

Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.

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Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.

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