“The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.”

Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.

So much of what we call management consists in making it difficult for people to work.

Managing yourself requires taking responsibility for relationships.

History has been written not by the most talented but by the most motivated.

Entrepreneurship is risky mainly because so few of the so-called entrepreneurs know what they are doing.

Entrepreneurship is neither a science nor an art. It is a practice.

The first rule in decision-making is that one does not make a decision unless there is disagreement.

Effectiveness must be learned.

There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

Working on the right things is what makes knowledge work effective.

There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.

What’s measured improves.

The best way to predict your future is to create it.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.

The purpose of business is to create and keep a customer.