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The computer is a moron.

Peter Drucker

There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
PETER DRUCKER

Greatness Quite Wasted Time
1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?
PETER DRUCKER

Customer Mission Ourselves Planning Result
A manager is responsible for the application and performance of knowledge.
PETER DRUCKER

Knowledge Responsible
Unless commitment is made, there are only promises and hopes; but no plans.
PETER DRUCKER

Commitment Hope Planning Promise
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
If you want something new, you have to stop doing something old.
PETER DRUCKER

Inspirational Stop Yourself
History has been written not by the most talented but by the most motivated.
PETER DRUCKER

History Motivational Talent Writing
Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.
PETER DRUCKER

Knowledge Strength Success Value
Plans are only good intentions unless they immediately degenerate into hard work.
PETER DRUCKER

Goodness Planning
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
One cannot hire a hand – the whole man always comes with it.
PETER DRUCKER

Business Hands Man Oneself
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness
Business has only two functions – marketing and innovation.
PETER DRUCKER

Business Innovation
There is no such thing as a good man. Good for what? is the question.
PETER DRUCKER

Goodness Man Philosophy
There is only one valid definition of business purpose: to create a customer.
PETER DRUCKER

Business Creation Customer Purpose
What’s measured improves.
PETER DRUCKER

Improvement One Liner
Effectiveness must be learned.
PETER DRUCKER

Learning One Liner
A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.
PETER DRUCKER

Business Excitement
The purpose of business is to create and keep a customer.
PETER DRUCKER

Business Creation Customer Purpose
The first rule in decision-making is that one does not make a decision unless there is disagreement.
PETER DRUCKER

Decision Oneself Rule
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
PETER DRUCKER

Acceptance Change Learning People Teaching
Rank does not confer privilege or give power. It imposes responsibility.
PETER DRUCKER

Power Privilege Responsibility
Innovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
PETER DRUCKER

Act Creation Entrepreneur Innovation Money
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People
Meetings are by definition a concession to deficient organization For one either meets or one works. One cannot do both at the same time.
PETER DRUCKER

Business Job Oneself Time
Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
PETER DRUCKER

Imagination Intelligence Result

The computer is a moron.

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The computer is a moron.

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