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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Business has only two functions – marketing and innovation.
PETER DRUCKER

Business Innovation
This defines entrepreneur and entrepreneurship – the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
PETER DRUCKER

Change Entrepreneur Opportunity Search
Results are obtained by exploiting opportunities, not by solving problems.
PETER DRUCKER

Opportunity Problem Result
Whenever you see a successful business, someone once made a courageous decision.
PETER DRUCKER

Courage Decision See Success Yourself
The computer is a moron.
PETER DRUCKER

Stupidity Technology
There is no such thing as a good man. Good for what? is the question.
PETER DRUCKER

Goodness Man Philosophy
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
PETER DRUCKER

Acceptance Change Learning People Teaching
What’s measured improves.
PETER DRUCKER

Improvement One Liner
Plan, organize, integrate, motivate, and measure.
PETER DRUCKER

Integrity Motivational Planning
Keep your eye on the task, not on yourself. The task matters, and you are a servant.
PETER DRUCKER

Eyes Job Yourself
There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.
PETER DRUCKER

Greatness Quite Wasted Time
People in any organization are always attached to the obsolete – the things that should have worked but did not, the things that once were productive and no longer are.
PETER DRUCKER

Attachment Business People
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
PETER DRUCKER

History Human Leadership Suffering
Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.
PETER DRUCKER

Change Help Job Leadership Yourself
Plans are only good intentions unless they immediately degenerate into hard work.
PETER DRUCKER

Goodness Planning
By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
PETER DRUCKER

Accomplishment Character Integrity Limitation Strength Weakness
Is this still worth doing? And if it isn’t, he gets rid of it so as to be able to concentrate on the few tasks that, if done with excellence, will really make a difference in the results of his own job and in the performance of his organization.
PETER DRUCKER

Difference Excellence Job Result Worth
Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
PETER DRUCKER

Drive Future Light Night Road
Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.
PETER DRUCKER

Human People Strength Weakness
The less an organization has to do to produce results, the better it does its job.
PETER DRUCKER

Better Business Job Result
Management is doing things right; leadership is doing the right things.
PETER DRUCKER

Deep Different Leadership Right
The problem in my life and other people’s lives is not the absence of knowing what to do but the absence of doing it.
PETER DRUCKER

Absence Life People Problem
People who don’t take risks generally make about two big mistakes a year.
PETER DRUCKER

Mistake People Risk
Unless commitment is made, there are only promises and hopes; but no plans.
PETER DRUCKER

Commitment Hope Planning Promise
If you want something new, you have to stop doing something old.
PETER DRUCKER

Inspirational Stop Yourself
Innovation is the specific instrument of entrepreneurship the act that endows resources with a new capacity to create wealth.
PETER DRUCKER

Act Creation Entrepreneur Innovation Money
Intelligence, imagination, and knowledge are essential resources, but only effectiveness converts them into results.
PETER DRUCKER

Imagination Intelligence Result

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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Popular Authors

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