“What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.”

I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.

My view is there’s no bad time to innovate.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

We can’t be in survival mode. We have to be in growth mode.

Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

Will you be clever at the expense of others, or will you be kind?

If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.

If you want to be inventive, you have to be willing to fail.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

You know, we love stories and we love narrative; we love to get lost in an author’s world.

You know, we love stories and we love narrative; we love to get lost in an author’s world.

A government is the most dangerous threat to man’s rights: it holds a legal monopoly on the use of physical force against legally disarmed victims.

No, painting is not interior decoration. It is an instrument of war for attack and defense against the enemy.

We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.

I’m for truth, no matter who tells it. I’m for justice, no matter who it is for or against. I’m a human being, first and foremost, and as such I’m for whoever and whatever benefits humanity as a whole.

In order to control myself I must first accept myself by going with and not against my nature.

Together, we will continue to support the fight against this cruel disease as cancer through elements as important as prevention and research.

I think my whole life has been one of sort of daring, and sort of sailing against the wind instead of just going with the wind.

Unless one lives and loves in the trenches, it is difficult to remember that the war against dehumanization is ceaseless.