“It’s time to go back to the Moon, this time to stay.”

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

We can’t be in survival mode. We have to be in growth mode.

Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity and correspondingly stronger returns on invested capital.

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

Will you be clever at the expense of others, or will you be kind?

If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.

If you want to be inventive, you have to be willing to fail.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

You know, we love stories and we love narrative; we love to get lost in an author’s world.

You know, we love stories and we love narrative; we love to get lost in an author’s world.

There’ll always be serendipity involved in discovery.

Cleverness is a gift, kindness is a choice.

Focusing on the customer makes a company more resilient.

Never stop! Not until you walk on the moon, then leap further.

The walls of my room turn gray, the world began to crumble, the flowers withered, the birds lost their wings, the paintings became colorless, the sunlight was lost and the moon was no more.

My sun and my moon signs are mostly Cancer – it’s really strong. We’re deeply intuitive and sentimental. I really like to take care of people, nurturing them. I’m very passionate about the things I do and like to see people I love grow.

May the wind under your wings bear you where the sun sails and the moon walks.

So glad my moon found its sun, love you the whole world doe.

Super Moon had me feeling some type of way.

Moonlight drowns out all but the brightest stars.

Essentially, the full Moon is about getting intoxicated with life.