Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
TONY HSIEHThe brand is just a lagging indicator of a company’s culture.
More Tony Hsieh Quotes
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
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Most innovation comes from outside your industry applied to your own
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Your brand is your culture.
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We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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Learn by doing. Theory is nice, but nothing replaces actual experience.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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Problems are just mile markers. Each one we pass means we’ve gotten better.
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The best leaders are servant leaders – they serve those they lead.
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The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.
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Inspire other communities and cities to reinvent themselves.
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Whatever you’re thinking, think bigger.
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I’d rather spend money on things that improve the customer experience than on marketing.
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A great brand is a story that never stops unfolding.
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Get the culture right, and everything else just falls into place.
TONY HSIEH






