Discrimination, in all its forms, is bad for business.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOKNo one should have a key that turns a billion locks. It shouldn’t exist.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOKI learned that focus is key. Not just in your running a company, but in your personal life as well.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOKMy own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Apple Pay is forever changing the way we pay for things.
TIM COOKApple Pay is forever changing the way we pay for things.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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You can’t have a back door that’s only for the good guys.
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You are more powerful than you think.
TIM COOKYou are more powerful than you think.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOKThere’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Our message, to people around the country and around the world, is this: Apple is open.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
TIM COOK



