I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOKRight to privacy is really important. You pull that brick out and another and pretty soon the house falls.
More Tim Cook Quotes
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Our message, to people around the country and around the world, is this: Apple is open.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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You are more powerful than you think.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Certainly some things that are very good can sometimes be used in a bad way.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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America is always stronger when we do things together.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I am driven by great work and seeing people do incredible things and having a part in that.
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There’s something very dangerous happening in states across the country.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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In the long arc of time, you are only relevant if customers love you.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I just want to build great products.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK