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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.

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Area Creativity Discipline Innovation One Some Something Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOK

Critics Cynics Energy Impatience Matter Need Next Passion Progress Risk Shrink Tune
Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Critical Everything Execution Glenties Intuition Meaningless Preparation Virtually
My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Better Encryption Much Own Person Think View
We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOK

Besides Better Found Lot Motive Profit Reason Thing Want World
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Amazing Apple Being Creative Genius Human Lost Visionary World
To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Believe Embedded Expect Given Much Who
You are more powerful than you think.
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Energy More Positive Powerful Think
Nobody wants to buy sour milk.
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Buy Milk Nobody Sour Want
Excellence has become a habit.
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Become Excellence Habit
I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Business Company Complacency Customer Lulling Most Prominent Silicon Some Speak Successful Valley
Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOK

Another Brick Fall House Important Pretty Privacy Pukl Right Some Soon
What makes Siri cool is she has a personality.
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Cool Has Make Personality Sir
Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Base Feature Fundamental Just Right Security
Never try to fix other people. God does not need to do a bank shot off your lips.
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Bank Fix God Lip Ned never Other People Shot
The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOK

Company Day Every Journey Largest Lesson Owner Person Saw
I don’t really think anything Microsoft does puts pressure on Apple.
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Anything Apple Microsoft Pressure Really Think
There’s something very dangerous happening in states across the country.
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Across Country Dangerous Happening Something State
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Always Discrimination Face Move Protect Something Sometimes Stare
I am driven by great work and seeing people do incredible things and having a part in that.
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Driven Great Incredible People Seeing Thing Work
In the world of cyber security, the last thing you want is to have a target painted on you.
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Last Paint Security Target Thing World
Price is rarely the most important thing. A cheap product might sell some units.
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Cheap Important might Most Price Product Sell Some Thing Unit
Apple is this great American company that could have only happened here.
TIM COOK

Apple Bret Company Country Happen Have Only
We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Apple Best Docus Enrich Live Make People Product Simple World
It is possible to be aware of God at all times.
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Aware God Possible Time
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK

Apple Give Goal Imagine Life Once Something Want Whole Without
I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK

Company Data Everyone Follow Make Money Personal Right Think Worried
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOK

Barries Focus Problem Redefine Scale Thing

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