If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
More Tim Cook Quotes
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What makes Siri cool is she has a personality.
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I don’t really think anything Microsoft does puts pressure on Apple.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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You can only do so many things great, and you should cast aside everything else.
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Our message, to people around the country and around the world, is this: Apple is open.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Nobody wants to buy sour milk.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Discrimination, in all its forms, is bad for business.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOK