Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKOpen to everyone, regardless of where they come from, what they look like, how they worship or who they love.
More Tim Cook Quotes
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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There’s something very dangerous happening in states across the country.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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You can only do so many things great, and you should cast aside everything else.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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In the long arc of time, you are only relevant if customers love you.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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We make the best phone, we don’t make the most phones.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I love museums. But I don’t want to live in one.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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What makes Siri cool is she has a personality.
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America is always stronger when we do things together.
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It is possible to be aware of God at all times.
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The longer the meeting, the less is accomplished.
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Price is rarely the most important thing. A cheap product might sell some units.
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