“Our message, to people around the country and around the world, is this: Apple is open.”

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

You want to be the pebble in the pond that creates the ripples for change.

If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,

Apple is this great American company that could have only happened here.

Security isn’t just a feature, it’s a base, it’s a fundamental, right.

Never try to fix other people. God does not need to do a bank shot off your lips.

Discrimination, in all its forms, is bad for business.

My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.

Let your joy be in your journey, not in some distant goal.

So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.

So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.