“So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.”

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.

It’s the privilege of a lifetime for me to work with the most innovative people on Earth.

You can only do so many things great, and you should cast aside everything else.

In the long arc of time, you are only relevant if customers love you.

We make the best phone, we don’t make the most phones.

People are running huge enterprises off of hacking and stealing data.

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

No one should have a key that turns a billion locks. It shouldn’t exist.

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

Price is rarely the most important thing. A cheap product might sell some units.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

What makes Siri cool is she has a personality.

And that’s what everyone at Apple is focused on – pushing forward and creating the future.

My father considered a walk among the mountains as the equivalent of churchgoing.

Not Churchill. Sixty-five, old for a Churchill.

But look what the Church has done to Jesus during the last two thousand years. What they have made of Him. How they have turned every word He spoke for their own vile ends. Jesus would be framed and in jail if he was living today.

My objection to the church isn’t that the preachers are cruel, hypocritical, actually wicked, though some of them are that, too .

Upon this theology he rarely pondered. The kernel of his practical religion was that it was respectable, and beneficial to one’s business, to be seen going to services; that the church kept the Worst Elements from being still worse.

The doors of churches, hotels, concert halls and reading rooms are alike closed against the Negro as a man, but every place is open to him as a servant.

Sailors ought never to go to church. They ought to go to hell, where it is much more comfortable.

The purpose of separation of church and state is to keep forever from these shores the ceaseless strife that has soaked the soil of Europe with blood for centuries.