Apple Pay is forever changing the way we pay for things.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
More Tim Cook Quotes
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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In the long arc of time, you are only relevant if customers love you.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I don’t really think anything Microsoft does puts pressure on Apple.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I love museums. But I don’t want to live in one.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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From our point of view it’s important that Apple not be the developer for the world.
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America is always stronger when we do things together.
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Anything can change, because the smartphone revolution is still in the early stages.
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You are more powerful than you think.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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A great product isn’t just a collection of features. It’s how it all works together.
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An acorn would never brag about giving shade.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Price is rarely the most important thing. A cheap product might sell some units.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK