“Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.”

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.

Apple Pay is forever changing the way we pay for things.

A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

Excellence has become a habit.

History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

The sidelines are not where you want to live your life. The world needs you in the arena!

I am who I am, and I’m focused on that, and being a great CEO of Apple.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

America is always stronger when we do things together.

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.

In the world of cyber security, the last thing you want is to have a target painted on you.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

The government should always be the one defending civil liberties.

We did not want, from garbage and nuclear wastes to sludge from sewage to entire ships that had reached the end of their useful life.

Everything we do in life is based on fear, especially love.

Notre Dame is the one school that has a national recruiting base, from Florida to Texas to California.

If I’ve got a good pinch-hitter, I hate to have him stay on the bench with men on the bases in an early inning. He may end the game right there.

Superstition is the only religion of which base souls are capable of.

When I looked at the third base coach, he turned his back on me.

Because anybody can find their fan base through the Internet.

The fan base that I’ve had all these years has come along.