Security isn’t just a feature, it’s a base, it’s a fundamental, right.
TIM COOKOur new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
More Tim Cook Quotes
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The longer the meeting, the less is accomplished.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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You are more powerful than you think.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Our message, to people around the country and around the world, is this: Apple is open.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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No one should have a key that turns a billion locks. It shouldn’t exist.
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People are running huge enterprises off of hacking and stealing data.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Discrimination, in all its forms, is bad for business.
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Excellence has become a habit.
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You want to be the pebble in the pond that creates the ripples for change.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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I don’t think Apple has to own a content business.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Apple Watch is the most personal device we’ve ever created.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOK