Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
More Tim Cook Quotes
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Excellence has become a habit.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Certainly some things that are very good can sometimes be used in a bad way.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Let your joy be in your journey, not in some distant goal.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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You can’t have a back door that’s only for the good guys.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Apple is this great American company that could have only happened here.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Price is rarely the most important thing. A cheap product might sell some units.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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