We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKAn acorn would never brag about giving shade.
More Tim Cook Quotes
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Apple Pay is forever changing the way we pay for things.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Apple Watch is the most personal device we’ve ever created.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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From our point of view it’s important that Apple not be the developer for the world.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Excellence has become a habit.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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You are more powerful than you think.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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People are running huge enterprises off of hacking and stealing data.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Nobody wants to buy sour milk.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK