There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOKApple Watch is the most personal device we’ve ever created.
More Tim Cook Quotes
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I am driven by great work and seeing people do incredible things and having a part in that.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Discrimination, in all its forms, is bad for business.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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You can’t have a back door that’s only for the good guys.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Without encryption, you and I wouldn’t be able to do our banking online.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Excellence has become a habit.
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You want to be the pebble in the pond that creates the ripples for change.
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Our message, to people around the country and around the world, is this: Apple is open.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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We make the best phone, we don’t make the most phones.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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