I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKIf I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
More Tim Cook Quotes
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I am driven by great work and seeing people do incredible things and having a part in that.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Excellence has become a habit.
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Apple Pay is forever changing the way we pay for things.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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An acorn would never brag about giving shade.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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The government should always be the one defending civil liberties.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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You are more powerful than you think.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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You want to be the pebble in the pond that creates the ripples for change.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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In the long arc of time, you are only relevant if customers love you.
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