For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
More Tim Cook Quotes
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We make the best phone, we don’t make the most phones.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Discrimination, in all its forms, is bad for business.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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You can only do so many things great, and you should cast aside everything else.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Apple Watch is the most personal device we’ve ever created.
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Certainly some things that are very good can sometimes be used in a bad way.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I just want to build great products.
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An acorn would never brag about giving shade.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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You are more powerful than you think.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK