Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
More Tim Cook Quotes
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Let your joy be in your journey, not in some distant goal.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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You are more powerful than you think.
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Our message, to people around the country and around the world, is this: Apple is open.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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I don’t really think anything Microsoft does puts pressure on Apple.
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We make the best phone, we don’t make the most phones.
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I just want to build great products.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Excellence has become a habit.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK