From our point of view it’s important that Apple not be the developer for the world.
TIM COOKI despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
More Tim Cook Quotes
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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You can only do so many things great, and you should cast aside everything else.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Gaming has kind of evolved a bit. More people play on portable devices.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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A great product isn’t just a collection of features. It’s how it all works together.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I don’t think Apple has to own a content business.
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An acorn would never brag about giving shade.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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The government should always be the one defending civil liberties.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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