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From our point of view it’s important that Apple not be the developer for the world.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK

Different Encumbered Legacy Table Thing View
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOK

Barries Focus Problem Redefine Scale Thing
People are running huge enterprises off of hacking and stealing data.
TIM COOK

Data Enterprise Hack Huge People Run Stael
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way
Anything can change, because the smartphone revolution is still in the early stages.
TIM COOK

Anything Change Easy Revolution Smartphone Stage Still
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

Creativity Eay Enough Keep People Simplest Something Thinking
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK

Compare Confuse Goal Price Revenue Something
It is possible to be aware of God at all times.
TIM COOK

Aware God Possible Time
You can only do so many things great, and you should cast aside everything else.
TIM COOK

Aside Else Everything Great Many Only Thing
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK

Boy Country Day End Go Phone Pick Sue Tell
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK

Amendment Country First Found Freedom Fundamental Liberty Principle Privacy Right Think
An acorn would never brag about giving shade.
TIM COOK

Corn Giving never Shade
A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK

Collection Feature Great Just Product Together Work
Apple is this great American company that could have only happened here.
TIM COOK

Apple Bret Company Country Happen Have Only
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOK

Company Day Every Focus Good Idea Know Knowledge Most Raed
What makes Siri cool is she has a personality.
TIM COOK

Cool Has Make Personality Sir
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK

Change Create Pebble Point Ripple Want
We make the best phone, we don’t make the most phones.
TIM COOK

Best Make Most Phone
My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK

Against Business Doing Message Private Raed Read Stuff Value
Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK

Apple Change Culture Excellence Permit Special Think Unique Witness
Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK

Directly Double Entirely God Gold Made New Own Right Super Watch
The government should always be the one defending civil liberties.
TIM COOK

Always Covil Defend Government Liberty Shoul
Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK

Cheap Important might Most Price Product Sell Some Thing Unit
For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOK

Decision Everything Important Intuition Life Mist Prove Right Trust Work
Discrimination, in all its forms, is bad for business.
TIM COOK

Bsuienss Discrimination Form Nbad
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOK

Business Experience Focus Immterst Instead Model Most Problem Sell Solve User

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