You are more powerful than you think.
TIM COOKHonestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
More Tim Cook Quotes
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Android dominates the mobile malware market.
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A great product isn’t just a collection of features. It’s how it all works together.
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Excellence has become a habit.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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People are running huge enterprises off of hacking and stealing data.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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The longer the meeting, the less is accomplished.
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Apple Watch is the most personal device we’ve ever created.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I just want to build great products.
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You can only do so many things great, and you should cast aside everything else.
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Apple Pay is forever changing the way we pay for things.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Price is rarely the most important thing. A cheap product might sell some units.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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