Android dominates the mobile malware market.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
More Tim Cook Quotes
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I don’t really think anything Microsoft does puts pressure on Apple.
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People are running huge enterprises off of hacking and stealing data.
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You can’t have a back door that’s only for the good guys.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Price is rarely the most important thing. A cheap product might sell some units.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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In the long arc of time, you are only relevant if customers love you.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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The government should always be the one defending civil liberties.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Anything can change, because the smartphone revolution is still in the early stages.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOK