“I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.”

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.

Apple Pay is forever changing the way we pay for things.

A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

Excellence has become a habit.

History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

The sidelines are not where you want to live your life. The world needs you in the arena!

I am who I am, and I’m focused on that, and being a great CEO of Apple.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

America is always stronger when we do things together.

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.

In the world of cyber security, the last thing you want is to have a target painted on you.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

I don’t mind hitting the ball bad, but when I feel like I’ve hit the ball pretty good for four days and shoot an 81, it’s not golf.

It destroys one’s nerves to be amiable every day to the same human being.

As a kid, I got three meals a day. Oatmeal, miss-a-meal and no meal.

I try to work out my mind more these days. I try to eat right. I don’t drink, I don’t smoke, and I take the skin off chicken. But I’m not on no special diet. I like my steak and potatoes, ice cream, doughnuts.

I’ve never been a manipulator, even in my bachelor days. I never wanted to do things to people that could catch up with me later on.

However fragmented the world, however intense the national rivalries, it is an inexorable fact that we become more interdependent every day.

How beautiful the leaves grow old. How full of light and color are their last days.

But I must go, and I must do this thing, because my Lord will have it so. Rather now than tomorrow, and tomorrow than the day after!