I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOKApple Stores Offer the Best Buying Experience and Customer Service On The Planet
More Tim Cook Quotes
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Price is rarely the most important thing. A cheap product might sell some units.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Anything can change, because the smartphone revolution is still in the early stages.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Our message, to people around the country and around the world, is this: Apple is open.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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I don’t really think anything Microsoft does puts pressure on Apple.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Excellence has become a habit.
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You can’t have a back door that’s only for the good guys.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Today, we are pleased to announce the biggest advancement in iPhone.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Discrimination, in all its forms, is bad for business.
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