I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOKTo whom much is given, much is expected. I do believe this. It’s embedded in me.
More Tim Cook Quotes
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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It is possible to be aware of God at all times.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Price is rarely the most important thing. A cheap product might sell some units.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Apple Watch is the most personal device we’ve ever created.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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We make the best phone, we don’t make the most phones.
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An acorn would never brag about giving shade.
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I love museums. But I don’t want to live in one.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK