You can only do so many things great, and you should cast aside everything else.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Price is rarely the most important thing. A cheap product might sell some units.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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An acorn would never brag about giving shade.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Gaming has kind of evolved a bit. More people play on portable devices.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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A great product isn’t just a collection of features. It’s how it all works together.
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We make the best phone, we don’t make the most phones.
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You want to be the pebble in the pond that creates the ripples for change.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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