We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOKWhere we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
More Tim Cook Quotes
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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You want to be the pebble in the pond that creates the ripples for change.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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It is possible to be aware of God at all times.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Certainly some things that are very good can sometimes be used in a bad way.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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You are more powerful than you think.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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People are running huge enterprises off of hacking and stealing data.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK