The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKWe can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
More Tim Cook Quotes
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An acorn would never brag about giving shade.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I don’t really think anything Microsoft does puts pressure on Apple.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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You can only do so many things great, and you should cast aside everything else.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Excellence has become a habit.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Gaming has kind of evolved a bit. More people play on portable devices.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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I love museums. But I don’t want to live in one.
TIM COOK