Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
More Tim Cook Quotes
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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We make the best phone, we don’t make the most phones.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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The government should always be the one defending civil liberties.
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Gaming has kind of evolved a bit. More people play on portable devices.
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I just want to build great products.
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I love museums. But I don’t want to live in one.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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It is possible to be aware of God at all times.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Price is rarely the most important thing. A cheap product might sell some units.
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In the long arc of time, you are only relevant if customers love you.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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What makes Siri cool is she has a personality.
TIM COOK