“We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.”

If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.

Apple Pay is forever changing the way we pay for things.

A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

Excellence has become a habit.

History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

The sidelines are not where you want to live your life. The world needs you in the arena!

I am who I am, and I’m focused on that, and being a great CEO of Apple.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

America is always stronger when we do things together.

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.

In the world of cyber security, the last thing you want is to have a target painted on you.

Why is Earth Day, today, also Lenin’s birthday? Coincidence?

I’m always amazed that my wife can handle different subjects – one day politics, the next day foreign policy.

I must say, I never expected to see the day where I would be talking about anything other than reducing the debt, I’m running into the tyranny of zero, which is where you can’t reduce (the debt) any more

The bible is not a blueprint for every day of your life, it is an inspiration not a blueprint.

George Harrison: The day after the Blue Angel audition.

When I start writing, I do two pages a day; if I’m gonna do 320, that’s 160 days.

A good gardener looks at every plant every day.

The days weren’t long enough for the reading she wanted to do.