If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
More Tim Cook Quotes
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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You can only do so many things great, and you should cast aside everything else.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Let your joy be in your journey, not in some distant goal.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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The longer the meeting, the less is accomplished.
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We make the best phone, we don’t make the most phones.
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I don’t really think anything Microsoft does puts pressure on Apple.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Excellence has become a habit.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK