“Gaming has kind of evolved a bit. More people play on portable devices.”

We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.

I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.

Apple Watch is the most personal device we’ve ever created.

There’s something very dangerous happening in states across the country.

You are more powerful than you think.

Certainly some things that are very good can sometimes be used in a bad way.

When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.

I just want to build great products.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

From our point of view it’s important that Apple not be the developer for the world.

To whom much is given, much is expected. I do believe this. It’s embedded in me.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

I remember what it was like to grow up in the South in the 1960s and 1970s.

I am driven by great work and seeing people do incredible things and having a part in that.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.

An acorn would never brag about giving shade.

Today’s greatest labor-saving device is tomorrow.

Are you using your device or is the device using you? You, using using using using devices using you.

Corporation: An ingenious device for obtaining profit without individual responsibility.

Nature gave us pain as a messaging device to tell us that we are approaching, or that we have exceeded, our limits in some way.

To learn more about science, turn off your electronic device and go outside and look around a bit. Nature is calling you. Go on. The internet will still be here.

Someday she might replace whatever of her had gone away by some prosthetic device, a dress of a certain color, a phrase in a letter, another lover.

A suspicious person is the rival of him that deceives, both seem to practice a knowledge of cunning device, and equable sense of disengenuous merit.

Shin: a device for finding furniture in the dark.