We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOKI am who I am, and I’m focused on that, and being a great CEO of Apple.
More Tim Cook Quotes
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Anything can change, because the smartphone revolution is still in the early stages.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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You want to be the pebble in the pond that creates the ripples for change.
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I love museums. But I don’t want to live in one.
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Apple Watch is the most personal device we’ve ever created.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Apple Pay is forever changing the way we pay for things.
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We make the best phone, we don’t make the most phones.
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Android dominates the mobile malware market.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I don’t think Apple has to own a content business.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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