Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
More Tim Cook Quotes
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Excellence has become a habit.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK