Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
More Tim Cook Quotes
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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A great product isn’t just a collection of features. It’s how it all works together.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Let your joy be in your journey, not in some distant goal.
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Without encryption, you and I wouldn’t be able to do our banking online.
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There’s something very dangerous happening in states across the country.
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In the long arc of time, you are only relevant if customers love you.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I don’t think Apple has to own a content business.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Price is rarely the most important thing. A cheap product might sell some units.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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What makes Siri cool is she has a personality.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Nobody wants to buy sour milk.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOK