The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKDiscrimination, in all its forms, is bad for business.
More Tim Cook Quotes
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Apple is this great American company that could have only happened here.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Certainly some things that are very good can sometimes be used in a bad way.
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I am driven by great work and seeing people do incredible things and having a part in that.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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You want to be the pebble in the pond that creates the ripples for change.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Apple Pay is forever changing the way we pay for things.
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Gaming has kind of evolved a bit. More people play on portable devices.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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You are more powerful than you think.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Android dominates the mobile malware market.
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In the long arc of time, you are only relevant if customers love you.
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You can only do so many things great, and you should cast aside everything else.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Discrimination, in all its forms, is bad for business.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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