If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKMy own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
More Tim Cook Quotes
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Discrimination, in all its forms, is bad for business.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Apple Pay is forever changing the way we pay for things.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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The longer the meeting, the less is accomplished.
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Our message, to people around the country and around the world, is this: Apple is open.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I don’t think Apple has to own a content business.
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Certainly some things that are very good can sometimes be used in a bad way.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOK