If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOKI don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
More Tim Cook Quotes
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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You are more powerful than you think.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Anything can change, because the smartphone revolution is still in the early stages.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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America is always stronger when we do things together.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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You can only do so many things great, and you should cast aside everything else.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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You can’t have a back door that’s only for the good guys.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I don’t think Apple has to own a content business.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK