Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK
I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
More Tim Cook Quotes
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I don’t think Apple has to own a content business.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Nobody wants to buy sour milk.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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I love museums. But I don’t want to live in one.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Apple is this great American company that could have only happened here.
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I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK