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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

Tim Cook

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK

Direction Graduate Job Matter Meaning New North Otherwise Point Right Star Value Work
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK

Everybody Expected Keep Law Message Say
I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOK

Activist Benefited Consider Myself Other Realize Sacrifice
I don’t think Apple has to own a content business.
TIM COOK

Apple Business Content Own Think
I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK

Ahead Apple Best Confident Continue Lie Magical Make Place Together Year
It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOK

Innovative Lifetime Most People Earth Privilege Work
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK

Apple Creative Everyone Focus Future Push
Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOK

Bigger Business Customer Future Game Interest Make might Today Traditional
We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK

Apple Best Docus Enrich Live Make People Product Simple World
Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK

Computer Desire Everybody Have Most People Protect Scientist Themselves Want
Anything can change, because the smartphone revolution is still in the early stages.
TIM COOK

Anything Change Easy Revolution Smartphone Stage Still
The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOK

Company Day Every Journey Largest Lesson Owner Person Saw
Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOK

Different Discrimination Dyas Early Experience Fear Majority Many People Root Since Type
I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOK

Believe Give Pool Privacy Said Secure So Weight Zero
What makes Siri cool is she has a personality.
TIM COOK

Cool Has Make Personality Sir
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOK

Company Day Every Focus Good Idea Know Knowledge Most Raed
I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
TIM COOK

Company Data Everyone Follow Make Money Personal Right Think Worried
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK

Competition Complete Everybody Honesty Long Own People Stuff Well
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOK

Barries Focus Problem Redefine Scale Thing
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK

Center Deveicewhere Longer More Pd Personal Portable Talk World
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK

Change Create Pebble Point Ripple Want
The government should always be the one defending civil liberties.
TIM COOK

Always Covil Defend Government Liberty Shoul
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK

Everything Money More Position Power Privacy Protect Responsible Something Valuable
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK

Amendment Country First Found Freedom Fundamental Liberty Principle Privacy Right Think
To whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOK

Believe Embedded Expect Given Much Who
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way

I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.

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