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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.

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Company Day Every Journey Largest Lesson Owner Person Saw

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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK

Ago Began Online Customer Interest Product Service User Year
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK

Change Create Pebble Point Ripple Want
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Believe Few Focus Important Meaningful Project Relly Say Thousand Truly
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Compare Confuse Goal Price Revenue Something
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Company Deal Despise Going Life Politics Room Short Way
I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Believe Give Pool Privacy Said Secure So Weight Zero
I don’t think Apple has to own a content business.
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Apple Business Content Own Think
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Apple Best Buy Customer Experience Planet Service Store
I just want to build great products.
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Build Great Product Want
Anything can change, because the smartphone revolution is still in the early stages.
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Anything Change Easy Revolution Smartphone Stage Still
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Always Discrimination Face Move Protect Something Sometimes Stare
Excellence has become a habit.
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Become Excellence Habit
Certainly some things that are very good can sometimes be used in a bad way.
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Bad Certainty Good Some Sometimes Use Very Way
I love museums. But I don’t want to live in one.
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Live Love Museum Want
The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOK

Company Day Every Journey Largest Lesson Owner Person Saw
The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Apple Bestseller Big Every Ipad Need Pro Product More Reason Remain Second Sense Word
Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Critical Everything Execution Glenties Intuition Meaningless Preparation Virtually
I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Company Focus Learn Life Well Personal Run
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Company Day Every Focus Good Idea Know Knowledge Most Raed
The sidelines are not where you want to live your life. The world needs you in the arena!
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Arenal Life Need Sideline Want World
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Able Anyway Buy Card Credit Encryption Keftm Right Money Online Ripped
Discrimination, in all its forms, is bad for business.
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Bsuienss Discrimination Form Nbad
No one should have a key that turns a billion locks. It shouldn’t exist.
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Billion Exist Key Lock Should Turn
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Amendment Country First Found Freedom Fundamental Liberty Principle Privacy Right Think
I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Apple Being CEO Focus Great
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Achieve Deceive Hard Other Success Themselves Ultimately Work Worse
We make the best phone, we don’t make the most phones.
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Best Make Most Phone

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