“The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.”

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

No one should have a key that turns a billion locks. It shouldn’t exist.

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.

Price is rarely the most important thing. A cheap product might sell some units.

Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

What makes Siri cool is she has a personality.

And that’s what everyone at Apple is focused on – pushing forward and creating the future.

The longer the meeting, the less is accomplished.

We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.

Without encryption, you and I wouldn’t be able to do our banking online.

We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.

You want to be the pebble in the pond that creates the ripples for change.

Her afternoon tea is a fountain of daydreams.

May you live all the days of your life.

We have to make good use of the time we have. That simple. We have to wake up every day, knowing that it’s not just an ordinary day. We have to take the moment, seize each day.

Oh, what the hell did I know? I went to the set the first day in full makeup and the director told me to take it off. So I did the film without makeup. I had nothing to do with anything I did. I never understood why I was so famous.

Well, there’s not a day goes by when I don’t get up and say thank you to somebody.

I know you’re shining down on me from Heaven, like so many friends we’ve lost along the way. And I know eventually we’ll be together, one sweet day.

No burden is so heavy for a man to bear as a succession of happy days.

And I’m afraid, in this day and age, trust, which I count so, you know, I love loyalty. I love trust.